After months of self-promotion, LIV (Live Intuitive Video) finally made a hire. It’s been almost as long since they launched their crypto token and game in April 2018. The company has now hired Sam Sizelove to be the “first chief marketing officer for Live entertainment…

LIV Golf has finally hired someone we’d watch. The golf company has apologized to Dustin Johnson and Phil Mickelson for not hiring them sooner.

The Great White Shark has landed someone with encyclopedic knowledge of the recently won British Open and everyone else who counts in men’s golf, yet it remains to be seen whether LIV Golf guru Greg Norman can reel in Cameron Smith.

According to the New York Post, prominent commentator David Feherty will monitor LIV Golf action in place of NBC’s PGA Tour broadcast.

Golf on television and David Feherty have become associated

the TV personality On September 22, 2020, the Payne's Valley Cup will take place at the Big Cedar Lodge in Ridgedale, Missouri, while David Feherty watches from an ATV. | Payne's Valley Cup, Tom Pennington/Getty Images the TV personality On September 22, 2020, the Payne’s Valley Cup will take place at the Big Cedar Lodge in Ridgedale, Missouri, while David Feherty watches from an ATV. | Payne’s Valley Cup, Tom Pennington/Getty Images

Since the year Tiger Woods began winning prestigious events, 63-year-old David Feherty has been a golf broadcaster on major networks. He started with CBS in 1997 before switching to NBC in 2016. In addition, in 2011 Golf Channel started showing his Feherty program, which ran for ten years.

The Northern Irishman’s signature maneuver has been bringing much-needed irreverence to a sport that can sometimes be stuffy and sleep-inducing, whether he is covering PGA Tour events from the ground or up in the booth. As Feherty moves for LIV Golf, which has been broadcasting its inaugural events in place of a network arrangement, fans of television will miss that.

Without a doubt, NBC will miss that.

A spokeswoman told Golf Digest, “We applaud David for his significant contributions to Golf Channel and NBC Sports’ golf coverage for more than ten years, and we wish him well in the future.”

Nearly every day, fresh speculations about LIV Golf surface.

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The David Feherty hire, which was still pending confirmation as of Monday night, diverted some focus from the ongoing drama over which PGA Tour player would next join LIV Golf.

Feherty crossed the Atlantic over the weekend to cover the British Open, which was won by Cameron Smith, an Australian professional tennis player. Greg Norman, a fellow countryman, tweeted his congrats, which sparked instant rumors that Smith may be the next golfer to join the fledgling circuit.

Smith was already attempting to put an end to the rumor. You’re asking about it after I just won the British Open, he informed the press. “I consider it to be very average.”

LIV Golf is reportedly interested in getting Charles Barkley into its broadcast booth, which would be gimmicky, according to the New York Post. Barkley should think twice before meeting with Norman now that the funny and erudite Feherty has joined the team since Feherty could probably talk more eloquently about the NBA than Barkley could about golf.

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A High-Stakes Ryder Cup-Style Battle for the Future of Golf Would Look Like: PGA Tour vs. LIV Golf

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